Marketing & Communications Work Study

Program dates: September 10, 2012 - August 30, 2013

Application deadline: August 24, 2012

Note: Program dates exclude December 16, 2012 - January 6, 2013

Program Information

The Banff Centre presents hundreds of public events and programs every year. Under the supervision of experienced mentors, the Marketing & Communications Work Study will assist in providing information about media, visual, literary, Aboriginal, and performing arts events and programs.  

This Work Study placement is appropriate for a recent graduate of arts administration, public relations, marketing, or communications, or someone with one or two years experience in a related field. Strong oral and written communication skills, great organizational abilities, and a passion for the arts is required.

Specific Duties

  • Assist with writing, editing, and proofing of marketing materials, including brochures, posters, print advertising, flyers, emails, and web updates
  • Assist with implementing The Banff Centre’s social media strategies, including conducting interviews with artists/participants, writing stories and organizing images for The Banff Centre blog and/or Facebook page and for internal communications
  • Assist with media activities including drafting media releases, maintenance and updating of media lists, assisting with organization of media interviews and tours, and other media activities as required
  • Conduct research that will assist in developing marketing plans, such as audience identification strategies for reaching audiences/artists, contact database development, as well as competitive and research analysis 
  • Coordinate audience surveys
  • Coordinate weekly or bi-weekly (as required) poster distribution run, including use of a Banff Centre vehicle
  • Organizing and maintaining records of materials including printed documents and photo contact sheets 
  • May require some evening or weekend hours

Qualifications

  • Friendly and outgoing disposition
  • Experience in Word and Excel
  • Strong organizational skills
  • Strong writing ability
  • Social media savvy
  • Valid driver’s license

Learning Outcomes

  • Experience working in a fast-paced, deadline-driven team environment
  • Experience working in media relations, and in deploying social media to achieve communications objectives
  • Experience writing, editing, and proofing of print and online materials
  • Experience in working with the public and analyzing survey data
  • Experience working in a dynamic open concept office environment

Work Study Programs are intended to provide the participant with a combination of learning opportunities and supervised, practical work related to the participant’s learning objectives. Learning opportunities may be formal sessions and/or workshops or they may be informal opportunities arising out of the situation of the moment. The work portion of the experience will primarily focus on events (performances and exhibitions) and arts programs of The Banff Centre. It is recognized that work study participants bring prior training and expertise to their work study term, and in many cases the work experience will provide an opportunity to adapt their current skills to an arts environment.

Participation in a work study term is considered to be full-time study, rather than employment. All participants sign a learning contract that assists in the evaluation of their work study experience.

 

 

 

 

 

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All programs, faculty, dates, fees, and offers of financial assistance are subject to change. Program fee subject to applicable taxes. Non-refundable fees and deposits will be retained upon cancellation. Any other fees are refunded at the discretion of The Banff Centre.